谷歌更改部分搜索广告显示位置以提高收入

发表时间:2011-11-04 文章分类:NEWS 阅读:4457

文章链接:http://www.webzone8.com/article/585.html
   【谷歌更改部分搜索广告显示位置以提高收入】谷歌已开始将部分广告放在搜索结果下方,此举将可为其带来更多收入。谷歌发现特定的广告在置于页面底部时能带来更多的点击,广告链接的点击能为其创造收入。谷歌并未具体说明何种类型的广告将被放在页面底部。

北京时间11月4日凌晨消息,谷歌已从周三开始将部分广告放在搜索结果下方而非旁侧,认为此举将可为其带来更多收入。

  虽然作出了这种改变,但谷歌搜索结果右侧的广告栏仍将继续显示广告。

  谷歌发现,特定的广告在置于页面底部时能带来更多的点击,而这对谷歌来说是十分重要的,原因是广告链接的点击能为其创造收入。谷歌并未具体说明何种类型的广告将被放在页面底部。

  谷歌会定期审视和改良其搜索公式及广告体系,目的是给网民带来更好的搜索结果,以及为试图促销自身产品的公司提供效果更好的广告。这种战略已被证明是相当有效的,目前该公司在美国互联网搜索市场上占有三分之二的份额。据预计,今年谷歌的广告总销售额将超过350亿美元。
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原文链接:http://www.webzone8.com/article/585.html

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